Inspire Emotion

1 : Customer Satisfaction - We always take the customer's perspective to ensure that we offer impressive products and services.

Respecting each customer's unique perspective

  • Each of our customers has different values. We strive to build a close relationship with each customer and to recognize and understand the values that person holds dear. We are committed to taking the customer's perspective, and do our best to ensure that everyone we serve is impressed with our work.
  • We delight in finding out what our customers' dreams are, and then we do everything we can to make them come true, just as if they were our own.

Prioritizing the safety of our customers and the safety of the products we provide

  • Our first priority is the safety of our customers and the safety of the products we provide, and we work to earn trust by providing all the information and advice that the customer needs. We always strive to make this communication accurate and easy to understand.
  • We will continue to build trust by maintaining long-term relationships with our customers and helping them to achieve an abundantly rewarding life.

Responding with sincerity to customer's opinions

  • We always listen closely to customers' opinions, respectfully explain our own views, and proceed with work only when mutual consensus has been reached.
  • In the rare event that we do receive a complaint due to a mistake or misunderstanding, we listen carefully to the customer and act swiftly and conscientiously to resolve all dissatisfaction and concerns.

2 : Partnership - We collaborate with partners both inside and outside the company, and grow along with society.

Ensuring that gratitude permeates all of our interactions

  • We are supported by many stakeholders-shareholders, business partners, local communities, and co-workers and their families. We remember to have a sense of gratitude and respect for all of those who support us and do our best to build strong relationships with each one.

Collaborating with stakeholders and working for society

  • We value our many different stakeholders and believe in working with them closely to achieve mutual growth. The Sumitomo Forestry Group strives to build relationships with stakeholders that benefit everyone, including the larger society.

Appreciating the support of our business partners

  • We collaborate with business partners to raise the quality of our products and services, and provide the cooperation and advice needed to ensure growth and development for everyone involved. We work hard with our partners to improve the competitiveness of our business.
  • We do not demand unfair transactions or unreasonable discounts from business partners, but instead, build relationships of mutual trust.

3 : Independence and Support - We enjoy our work, challenge ourselves with ambitious goals, and take the initiative as professionals.

Enjoying our work and setting ambitious goals

  • New ideas and optimum performance require ambitious goals and a robust will. We achieve our own dreams, and the vision of the Sumitomo Forestry Group, through our will to achieve ambitious goals and the satisfaction we feel when we succeed. This is how we help make our customer's dreams come true.

Working as highly motivated professionals

  • We work to advance our careers by striving to realize our full potential, and work as professionals that are compensated for delivering superior performance. The company actively aids employees who take responsibility for and feel pride in their own actions and take the initiative as professionals.

Ensuring fair evaluation of accomplishments and efforts

  • We work together to build a culture in which each individual's uniqueness is respected and accomplishments and efforts are fairly evaluated. We spare no effort in improving one another and enhancing our own skills.

4 : Freedom and Vigor - We express our opinions freely and vigorously and address issues with singleness of purpose.

Partnering to build an open culture

  • We strive to create an environment in which we can freely and vigorously exchange opinions to ensure that we work with integrity and motivation. We value the new discoveries emerging from these free and vigorous debates and utilize them in our work.
  • We support and cooperate with one another so that each of us can dedicate ourselves to our roles, and promote internal communication with the aim of fostering a corporate culture without barriers.

Improving the work environment and resolving problems with singleness of purpose

  • We cooperate with our co-workers to improve the productivity and quality of our work, and each take the initiative to improve our work environment with the common goal of working together to improve product quality and productivity as we grow together.
  • We value teamwork, take pleasure in our successes as a team, and work together to resolve problems.

5 : Reflection and Learning - We are committed to learning from our mistakes and applying what we learn to our future work.

Identifying problems and admitting errors

  • Problems occur no matter how careful we are. When this happens, it is very important to minimize the damage by responding quickly. We recognize that even if we attempt to hide mistakes and errors, they will be discovered in the end. We have the courage to admit our mistakes without protest and take responsibility by reporting the error without concealment.

Identifying causes and making the most of them to create new opportunity

  • Complaints and admonitions are opportunities for learning how we can improve. We prevent recurrence by sharing this information, analyzing the causes together and remedying mistakes. We constantly strive to improve our products and services.
  • We are not afraid to make mistakes in our research and development. The process of trial-and-error can spark new ideas and help to establish proprietary technology and businesses.