In fiscal 2007, the Sumitomo Forestry Group established Project SPEED, a long-term management plan designed to provide direction for pursuing and developing business activities. While leaving the fundamental direction of the Project unchanged, in May 2011, it reviewed and updated the plan’s numerical targets in response to the significant changes in its business environment.
The Sumitomo Forestry Group has passed down its sustainable business practices from generation to generation, as it plants and grows trees, uses the timber to produce building materials, builds houses, and finally once again plants an equivalent number of trees to those it has used. The aim of this long-term management plan is to expand the Company's business by transforming the revenue structure and promoting a new mindset among employees. With a strong commitment to sustainable business practices, the plan designates wood as having a central role in enriching people's lives and contributing to the community.