Housing and Construction Business

Value Chain of the Housing and Construction Business

Sales/Product
Development

Housing and constructions at the Sumitomo Forestry Group are mostly custom-built detached housing designed to each customer’s individual home specifications. We listen carefully to the requests of our customers to propose the best lifestyle based on their wishes. We enhance knowledge of each and every staff member to fully grasp the needs of our customers, and offer multiple communication opportunities such as meetings at model homes and showrooms. We also visualize images to provide accessible proposals through the adoption of tools such as virtual reality (VR) systems.

The Sumitomo Forestry Group pursues better housing performance from a wide range of aspects, including seismic resistance, fireproofing, and insulation performance in product development.

Relevant Social Issues

Sales endeavors face the challenge of whether the appropriate information can be provided comprehensively to customers. We strive to properly communicate data related to safety, performance and benefits of environmentally-friendly housing in addition to other information to offer proposals customers will be happy with.

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Design

The Sumitomo Forestry Group provides long-lasting, high-quality housing by fully taking into account safety, durability and the environmental impact at the design stage. We have maintained our ratio of houses certified as Excellent Long-Term Housing for new custom-built houses through development such as Net Zero Energy Houses (ZEH) and the BF Method up until now.

Relevant Social Issues

The themes in particular for social challenges related to initiatives in the design stage are safety and the environment. We propose safe and secure lifestyles to customers in addition to not neglect considerations toward the global environment, including climate change.

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Materials Procurement

The Housing and Construction Business procures a wide range of materials from timber and concrete to kitchens and toilets. For example, this business alone procures and uses 240,000 m³ of wood annually. Fair and responsible initiatives for these procurement activities are the social responsibility of the Group.

Relevant Social Issues

We believe that the procurement responsibilities of the Housing & Construction Business should include its business partners as well as upstream supply chain. Therefore, considerations are expansive from labor practices, human rights to environmental issues both in Japan and overseas.

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Construction

Sumitomo Forestry prioritizes occupational health and safety above all else on housing construction sites. Therefore, we raise awareness about information and important items about safety in employees of the Sumitomo Forestry Group of course but also every worker involved with Sumitomo Forestry Home, such as on-site construction contractors.

Relevant Social Issues

Construction sites are bound to face various dangers and occupational accidents. We cultivate the highest level of awareness about Safety First and strive to realize accident-free construction sites by cooperating with variety of business partners. Moreover, the Housing & Construction Business also takes measures such as the reduction of waste and considerations for the neighboring areas, such as noise and vibrations.

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After-Sales Support

The Sumitomo Forestry Group aims to provide housing residents can live in over the long term by pouring its strength into after-sales support. Therefore, we conduct regular inspections and customer satisfaction surveys for 25 years after homes are delivered to their owners in addition to setting up call centers.

Relevant Social Issues

Our responsibility for the products (housing) lasts even after delivery as a housing manufacturer. Our Group recognizes maintenance as part of our responsibility for product liability to not only ensure long-term safety and environmental performance but also a home people can live in over the long term.

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