Basic policy

Sumitomo Forestry provides proposals for ideal home building to everyone who is thinking about buying a home through continuous communication with useful and effective information offering.

We introduce information helpful in housing development such as the design examples as well as structural and technological information as part of the stream of home building. Next, we provide guidance at showrooms to help customers see Sumitomo Forestry home building and exhibitions to provide a first-hand experience of the warmth in wood. We also provide information in various other forms such as tours in the homes our customers are actually living in.

The project team dedicated to customers formed by Sumitomo Forestry has put in place an application system for support to realize ideal home building. This team fully examines everything in advance to propose precise plans and budgets.

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Strengthening Sales Capabilities

Our unique application system will realize ideal home building.

Customers who apply can meet to discuss everything from the exterior and room plan to the interior and outdoor facilities with a home building team dedicated to the customer made up of a person in charge of sales, design, interior design, production and exterior facilities. At the point of application, each person with expert knowledge inquires about the requirements for the home such as the budget, family composition, lifestyle and any other areas of emphasis to help achieve the ideal home in all respects.

In addition, we will ensure ideal home building by escorting our customers to the actual construction site and giving them an image of the real home upon completion.

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Model Houses/Showrooms

Sumitomo Forestry has roughly 300 model house venues and about 60 showrooms located throughout Japan. Technology housing display centers in Tokyo, Osaka and Nagoya specialize in appealing to the technological and performance features of Sumitomo Forestry Home houses.

Sumitomo Forestry provides first-hand experience of the attractive living it provides through these model houses.

Sumitomo Forestry model houses have grown to roughly 300 locations throughout Japan with a variety of homes on display with features from western and Japanese rooms to three and four-story houses in addition to smart homes.

  1. High-quality Luxurious Wooden Spaces
    Each of these model houses let customers interact with luxurious wooden spaces that fully take advantage of design capabilities unique to Sumitomo Forestry, which has cultivated expertise in both the quality and charm of wood. In particular, visitors can get a taste of the high-quality atmosphere only provided in these real spaces from the flooring made from the world's precious wood and wooden fittings that impeccable fluidity with the interior design.
  2. Design Proposals Founded in Comfortable Living
    The strength of a structure is obviously important in a home, but a room plan, flow planning and storage plan as well as other aspects to provide comfortable lifestyles is also vital to every family living in the home. Visitors to these exhibitions can see the innovative room plans and ease of cleaning provided by Sumitomo Forestry with their own eyes. Families with children can also get a picture about raising their children there, including proposals for floor plan and children room as well as a study corner perfect to raise children.
  3. Environmentally-Friendly Design and the Latest Equipment
    Sumitomo Forestry is revolutionizing design with the Ryouonbou design concept. This design concept aims to incorporate the soothing qualities of nature and facilitate a lifestyle which does not rely too much on air-conditioning and heating systems. Everyone can see the actual innovations at our model houses, such as a design to create airflow from the south to north of the home with wonderful light via deep eaves. Furthermore, the smart house exhibition builds in an Ene-Farm solar power generation system and fuel cell units for homes as well as central air-conditioning systems in addition to the latest environmental devices.

The Sumitomo Forestry showrooms offer a unique line-up only possible from a home builder. Every visitor can form a specific vision of their home while comparing a broad line-up of curtains, wallpapers, interior materials, furniture as well as exterior materials such as exterior walls and entrance doors in addition to plumbing equipment such as system kitchens and bathrooms.

  1. Large Exhibition of a Variety of the Latest Equipment
    We exhibit system kitchens from multiple product manufacturers. Design features from the sink tops to the color and texture of doors from different manufactures can be examined while comparing the storage space and convenience. Our exhibitions also provide a sanitary corner for bathrooms sinks and other equipment so that visitors can imagine the usability of these kitchens, restrooms and any other rooms requiring plumbing.
  2. Total Coordination of Interiors and Exteriors
    A wealth of floor materials, doors and windows, furniture and more are on display together with curtains and wallpaper with a wide variety of colors and patterns. These displays can provide a base to specifically consider an indoor feel suitable to the interior decor of each customers’ image. We also have brought together a broad line-up of exterior materials for entrance doors and external walls to help visitors solidify their exterior images, which can offer coordination for the entire home.
    Everyone can get a distinct individual feel with wood that varies in color and look for each tree species. The showrooms make available floor materials in addition to a broad range of other interior and exterior materials. Each person can experience the look and actual feel of these materials from the touch to texture which cannot be felt in catalogs or on websites.
  3. Exhibition of the Housing Structure and Latest Environmental Devices
    Sumitomo Forestry puts on display the housing structure which brings the most concern. This lets potential buyers experience the strength of the structure for themselves. In addition, we have the latest environmental devices on display, such as solar power generation.

Hit Akeno Model Homes (Oita) Opens 2018

Opening a Hands-on Consulting Space

Sumitomo Forestry established the Shinjuku Forest Maison Plaza as a dedicated hands-on consulting space for rental housing in October 2016. This is the first time a major housing manufacturer has established a facility with functions to offer advice about rental management as well as hold exhibitions and seminars. The Maison Plaza exhibits construction and equipment, gives advice about land use and rental management, and periodically holds seminars where people thinking about rental management for the first time can participate. This venue is fulfilling its role as the base for informational communication about the utilization of land.

Shinjuku Forest Maison Plaza

Shinjuku Forest Maison Plaza

Technology Exhibition

At House Exhibitions at which fosters opportunities to communicate with customers about home building, Sumitomo Forestry set up “technology exhibition houses” where displays special technologies and functionalities of Sumitomo Forestry Home Houses in major cities.

The exhibition houses put in creativity in explaining excellent competencies of wooden homes and structural features of Big Frame Construction Method –Sumitomo Forestry’s own building method that is Japan’s first timber rigid frame structure so that visitors are able to understand through direct exposure to the basic structures of the homes.

Currently, the exhibition houses are in Tokyo, Osaka, and Nagoya, and total visitors exceeded 3,108 groups in fiscal 2017.

Outside of Technology Exhibition

Outside of Technology Exhibition

Inside of Technology Exhibition

Inside of Technology Housing Display Center

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