Business Initiatives That Contribute to Regional Co-creation

Business Initiatives That Contribute to Regional Co-creation

Contributions to Regional Co-creation Through Our Business

Sumitomo Forestry Group aims to create value for shared benefit by addressing social and environmental issues through integration of Group resources and existing businesses.

Participation in Regional Revitalization Through Our Business

As an initiative that leads to regional co-creation, Sumitomo Forestry Group participates in accommodation project at VISON, one of the largest commercial facilities in Japan, located in Taki-cho, Mie Prefecture. VISON HOTELS of Vison Hotel Management, a joint venture between Sumitomo Forestry, H. I. S. Hotel Holdings and Aqua Ignis, was opened in 2021.

A total of 201 rooms at the VISON HOTELS, including 6 villas, 155 hotel rooms, and 40 inn rooms. The villa building was selected for the Excellence Award in the non-housing category of the "1st Mie Prefecture Wood Construction Competition (sponsored by Mie Prefecture)" in fiscal 2022 in recognition of the high proportion of locally produced wood used and its high design quality. The building also won the Social Design Award in the "Wood Design Award 2024." Designed in the image of a "detached room," the rooms are chic and woody, with black and white as the base color. Guests staying at the VISON HOTELS have access to various restaurants, shops, and hot spring facilities, allowing them to fully enjoy their trip within "the Vison complex." As part of its community engagement initiatives, VISON HOTELS collaborated with students from Mie University to develop a unique accommodation package. In March 2024, they launched a picnic experience that enables guests to enjoy the nature-themed concept of VISON by harvesting vegetables, making your own pickles, and baking bread.

Sumitomo Forestry Group positions this project, an industry-government-academia project for regional revitalization, as a model for circular local communities and a recycling-oriented community and town. The development and operation of the accommodation facilities will increase the number of tourists and other visitors to the area, resulting in the local economy being revitalized and new jobs being created. Taking this opportunity, we will promote initiatives for regional co-creation by harnessing know-how of existing businesses while effectively utilizing the distinctive resources and culture of the region.

Exterior view of  HOTEL VISION

Exterior view of HOTEL VISON

Exterior View of the Villa Building

Exterior View of the Villa Building

Click here for related information

Renovating to Improve Asset Value

Sumitomo Forestry Home Tech fully renovated Yuya Yamazakura, a six-room inn located in Hakone, Kanagawa Prefecture, and reopened it in June 2024. Based on the concept of maximizing healing spaces and experiences, the inn offers guests exclusive use of a private outdoor hot spring bath with water flowing directly from the source, an indoor bath made of cypress, and a sauna. Each uniquely designed guest room offers a luxurious and modern Japanese-style space that highlights the warmth of wood. By the window, guests will find a cozy wooden nook —a small, hideaway-like retreat —that is designed to provide a calming and restful experience where guests can enjoy the view. In response to requests from many repeat customers, the aging traditional Japanese-style hot spring inn has been transformed into a new ryokan with the help of local artists and ceramic craftsmen. We will continue to improve our profitability and will contribute to carbon neutrality by restoring and preserving traditional buildings and revitalizing ryokans.

Yuya Yamazakura's Guest Rooms

Yuya Yamazakura's Guest Rooms

Indoor Bath with an All-Cypress Finish

Indoor Bath with an All-Cypress Finish

Sustainability Report
2025 Sitemap