Lifestyle Services Business Initiatives

Contributing the Super-Aging Society Through Our Business

The rate at which Japan's population is aging continues to accelerate even after having become a super-aged society in 2010. In October 2019, the aging rate reached 28.4%*, and is estimated to exceed 30% by 2025. The rapidly advancing trend toward a super-aged society is one of the most critical social issues Japan faces.

In order to address this issue, we are making use of the experience and knowledge in creating comfortable living spaces that we have cultivated in the housing and construction business. We apply this know-how as we strive to enhance both quality and quantity in implementing various services centering on enabling the elderly to continue living with vitality for every possible day in safely living environments.

* Source: Annual Report on the Aging Society, 2020 ed.

Expanding Services for Customer Need

The total number of living spaces
FY2021 Target
2,014rooms

The total number of living spaces
FY2020 result
1,764rooms

Gran Forest Gakugei Daigaku

Gran Forest Gakugei Daigaku

Sumitomo Forestry provides long-term care for the elderly through Sumirin Fill Care Co., Ltd. (Shinjuku-ku, Tokyo) and Sumirin Care Life Co. (Chuo-ku, Kobe).

Sumirin Fill Care provides comprehensive services to each resident through staff arrangement that exceeds the number required under nursing care insurance standards. Between fiscal 2016 and fiscal 2018, it added five private-pay elderly care facilities with nursing care within the 23 wards of metropolitan Tokyo and one facility in Kobe to offer a total of 766 rooms currently. The company is operating a total of three day-care facilities for the elderly.

Sumirin Care Life Co. has operated three large-scale private-pay elderly care facilities in Kobe that combine independent living and nursing care services up until now. Sumirin Care Life has at least double the number of staff on duty as required under nursing care insurance standards. The company provides a high level of overall services with staff on site 24 hours a day and partnerships with participating general hospitals at all of its facilities. The quality of service has earned high praise from external institutions. Elegano Nishinomiya, a private-pay elderly care facility (elder residential facility) with 309 rooms and peripheral services, opened in Nishinomiya City, Hyogo Prefecture in May 2020. Elegano Nishinomiya brings the number of living spaces available in combination with the existing four facilities to a total of 998 rooms. The company also operates a total of seven Service Stations offering in-home nursing such as visiting nurse services, and day-care services.

In this way, we have been further expanding the number of rooms provided in recent years to bring our high-quality Group services to an even larger number of customers. The Mid-Term Sustainability Targets have set a goal to expand the number of living quarters provided to 2,014 rooms. As of fiscal 2020, these two Group companies provide 1,764 rooms.

The coronavirus disease (COVID-19) has been spreading throughout the world since fiscal 2020. The two Group companies above have made preventing the spread of the virus their top priority while striving to appropriately care for residents and provide high-quality services.

Efforts to Help Extend Healthy Lifespans from the Customer's Perspective
—Providing Forest Life Health Management Services Employing ICT—

The segment of the population requiring nursing care is expected to increase drastically from 2025, when all members of the Baby Boomer generation will have reached old age. As such, attention is focusing on a wide range of efforts to help the elderly maintain activities for daily living (ADL) and extend their healthy lifestyles.

Sumirin Fill Care has been adopting the ICT-equipped Life Rhythm Navi*1 Plus Doctor resident monitoring system since fiscal 2016. The system analyzes data from numerous sensors such as bed sensors, motion-detection sensors, and temperature/humidity sensors. It provides a detailed real-time grasp of the interior environments of living spaces, as well as residents' sleep states and activities, converting all of this information into data.

Bringing “visibility” to resident monitoring data in this way can be useful in preventing falls and in keeping up on the condition of each resident. This data makes it possible to effectively maintain and improve the medical condition of each patient. Implementing the system in conjunction with nursing care tracking systems and nurse-call functions also enables sharing of information from residents and collaboration among staff to rapidly respond to any changes in a resident's condition, which is expected to help reduce staff workloads.

Since fiscal 2018, Sumirin Fill Care has made further progress with this system utilizing ICT, developing and providing Forest Life daily health support services to realize a vibrant life for residents. Forest Life focuses attention on four elements that determine healthy lifespans: high-quality sleep, comfortable living environments (air quality), healthy diet (swallowing function*2) and appropriate exercise (walking function). This is a service aimed at extending the healthy lifespans of residents by using ICT technology to bring visibility to their status in terms of these four elements, in combination with guidance by rehabilitation specialists based on data that has been rendered “visible”.

Currently, Sumirin Fill Care private-pay elderly care facilities with nursing care services that have opened since fiscal 2016 have adopted this service. In the future, Forest Life will evolve to unify nursing-care staff, rehabilitation specialists and care managers while expanding health support services including lifestyle rehabilitation. Through these innovations, we plan to provide Forest Life to an even broader range of customers.

These types of initiatives help enhance service quality. In fiscal 2019, the average occupancy rate at 16 facilities rose 30%, and by the end of fiscal 2020, the average occupancy rate reached 98%.

*1 Life Rhythm Navi is a registered trademark of EcoNaviSta Ltd.

*2 The function by which food in the mouth is transported to the stomach.

Elderly Living Spaces Combining Sumitomo Forestry Group Living Environments and Nursing-care Expertise
—Opening of Elegano Nishinomiya—

Elegano Nishinomiya is a mixed-use facility combining our own nursing-care insurance business. The facility also offers a lifestyle program that brings the peace of mind necessary for nursing-care to a wide range of residents from those living independently to those needing assisted living or nursing care. A variety of innovations are intended to help all residents live more energetic lives.

These facilities employ the living environment expertise cultivated at the Sumitomo Forestry Group. The vaulted dining room where daily meals are served has a private Japanese-style dining space where residents may share meals with their family surrounded by the warmth of wood. Elegano Nishinomiya also incorporated housing exteriors and a promenade (playground) emanating the feel of the changing seasons through a design created with the help of Sumitomo Forestry Landscaping. On the care floor terrace for residents requiring long-term care, there is a garden with flowers to enjoy while sitting in a wheelchair. These ingenuities bring the joy of green spaces to everyone. The nursing-term care living spaces are equipped with bedside tables that encourage more pleasant sleep through the power of wood and indirect lighting (founded in research and development results from the Tsukuba Research Institute).

More enhanced medical support is available to all residents from neural examinations through an MRI for the early detection of dementia and tumor maker tests that help with the early diagnosis of cancer. To maintain the health of residents, the exercise room provides water beds that offer massages through the power of water and various other prevention training machines right for seniors in addition to lessons from sports instructors.

Liberal arts programs offer everything from games like go and mahjong to pottery, watercolor painting, calligraphy and flower arrangement classes. Skilled artisans teach the programs that residents can choose from various times throughout the day according to their skill level and health whether beginner or a person who requires long-term care. College and graduate students majoring in music from Kobe College also perform regular concerts.

All units are all equipped with Wi-Fi environments as a new service to distribute information through a channel dedicated to Elegano Nishinomiya. Beds for residents requiring nursing-care are also fitted with sleep sensors from Paramount Bed to collect sleep data, which helps support the daily health of residents.

Sumirin Care Life enhances living environments so that each resident can live life in their own way. We are also advancing even more high quality services by unifying nursing-term and nursing staff, external medical institutions, expert teachers, nutritionists, care managers and many other professionals.

Exterior view of Elegano Nishinomiya

Exterior view of Elegano Nishinomiya

Vaulted Dining Room

Vaulted Dining Room

Outdoor Terrace to Easily Enjoy the Garden Even in a Wheelchair

Outdoor Terrace to Easily Enjoy the Garden Even in a Wheelchair

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