Lifestyle Services Business Initiatives
Contributing the Super-Aging Society Through Our Business
The rate at which Japan's population is aging continues to accelerate even after having become a super-aged society in 2010. In October 2021, the aging rate reached 28.9%*, and is estimated to exceed 30% by 2025. The rapidly advancing trend toward a super-aged society is one of the most critical social issues Japan faces. In addition, concentration of the population in Tokyo and depopulation of rural areas due to declining birthrate and aging population have become nationwide issues. Sumitomo Forestry is promoting initiatives to help resolve these issues. In order to address this issue, we are making use of the experience and knowledge in creating comfortable living spaces that we have cultivated in the housing business. We apply this know-how as we strive to enhance both quality and quantity in implementing various services centering on enabling the elderly to continue living with vitality for every possible day in safely living environments.
* Source: Annual Report on the Aging Society, 2022 ed
Expanding Services for Customer Need
Sumitomo Forestry provides long-term care for the elderly through Sumirin Fill Care Co., Ltd. and Sumirin Care Life Co.
In order to deliver the Sumitomo Forestry Group's high-quality services to as many customers as possible, the Group has set the goal of expanding the number of rooms it offers in the Mid-Term Sustainability Targets. In 2022, the total number of rooms provided by the two companies was 1,764, but the opening of new facilities in 2023 will bring the number of rooms provided to 1,842.
Since fiscal 2020, the spread of COVID-19 has continued both domestically and internationally, but we are making every effort to maintain appropriate care and high-quality service provision for our residents, while focusing maximum efforts on preventing infection.
Sumirin Fill Care’s Nursing Care Service Business for the Elderly
Sumirin Fill Care provides comprehensive services to each resident through staff arrangement that exceeds the number required under nursing care insurance standards. As of December 2022, the company has six facilities with 766 rooms offered for the elderly with nursing care. The company is operating a total of three day-care facilities for the elderly.
Sumirin Care Life’s Nursing Care Service Business for the Elderly
Sumirin Care Life has operated three large-scale private-pay elderly care facilities in Kobe that combine independent living and nursing care services up until now. Sumirin Care Life has at least double the number of staff on duty as required under nursing care insurance standards. The company provides a high level of overall services with staff on site 24 hours a day and partnerships with participating general hospitals at all of its facilities. The quality of service has earned high praise from external institutions. Elegano Nishinomiya, a private-pay elderly care facility (elder residential facility) with 309 rooms and peripheral services, opened in Nishinomiya City, Hyogo Prefecture in May 2020. Four facilities, including Elegano Nishinomiya, bring the number of living spaces available to a total of 998 rooms. The company also operates a total of seven Service Stations offering in-home nursing such as visiting nurse services, and day-care services.
The total number of living spaces
The total number of living spaces
Efforts to Help Extend Healthy Lifespans from the Customer's Perspective
－Providing Health Management Services Employing ICT－
The segment of the population requiring nursing care is expected to increase drastically from 2025, when all members of the Baby Boomer generation will have reached old age. As such, attention is focusing on a wide range of efforts to help the elderly maintain activities for daily living (ADL) and extend their healthy lifestyles.
Sumirin Fill Care has been adopting the ICT-equipped Life Rhythm Navi*1 Plus Doctor and ANSIEL*2TM resident monitoring system since fiscal 2016. The system analyzes data from numerous sensors such as bed sensors, motion-detection sensors, and temperature/humidity sensors. It provides a detailed real-time grasp of the interior environments of living spaces, as well as residents' sleep states and activities, converting all of this information into data.
Bringing "visualization" to resident monitoring data in this way can be useful in preventing falls and in keeping up on the condition of each resident. This data makes it possible to effectively maintain and improve the medical condition of each patient. Implementing the system in conjunction with nursing care tracking systems and nurse-call functions also enables sharing of information from residents and collaboration among staff to rapidly respond to any changes in a resident's condition, which is expected to help reduce staff workloads.
Through these efforts, average occupancy rate remained high at 95.2% as of the end of fiscal 2022, despite restrictions on sales activities due to the impact of the COVID-19.
*1Life Rhythm Navi is a registered trademark of EcoNaviSta Ltd.
*2ANSIEL is a registered trademark of Sekisui Chemical Co., Ltd.
Combining Sumitomo Forestry Group Living Environments and Nursing Care Expertise
At Sumirin Care Life, we are working to enhance the living environment so that each resident can lead a unique and fulfilling life, while the nursing and care staff, external medical institutions, specialist lecturers, nutritionists and care managers work together to promote the provision of high quality services.
Elegano Nishinomiya is a mixed-use facility combining our own nursing-care insurance business. The facility also offers a lifestyle program that brings the peace of mind necessary for nursing-care to a wide range of residents from those living independently to those needing assisted living or nursing care. A variety of innovations are intended to help all residents live more energetic lives.
Use of Living Environments Expertise
These facilities employ the living environment expertise cultivated at the Sumitomo Forestry Group. The vaulted dining room where daily meals are served has a private Japanese-style dining space where residents may share meals with their family surrounded by the warmth of wood. Elegano Nishinomiya also incorporated housing exteriors and a promenade (playground) emanating the feel of the changing seasons through a design created with the help of Sumitomo Forestry Landscaping. On the care floor terrace for residents requiring long-term care, there is a garden with flowers to enjoy while sitting in a wheelchair. The nursing care living spaces are equipped with bedside tables that encourage more pleasant sleep through the power of wood and indirect lighting (founded in research and development results from Tsukuba Research Institute). In addition, all units are equipped with emergency call and Wi-Fi for a safe, secure, and comfortable living environment.
Full Medical and Health Support
Medical support is available to all residents through an MRI brain scan for the early detection of dementia and tumor maker tests that help with the early detection of cancer. To maintain the health of residents, the exercise room provides water beds that offer massages through the power of water and various other prevention training machines right for seniors in addition to lessons from sports instructors.
Programs to Enhance Your Life
In the liberal arts we offer programs such as go and mahjong to pottery, watercolor painting, calligraphy and flower arrangement classes. Skilled artisans teach the programs and beginner or a person who requires long-term care can enjoy these programs according to their skill level and health. In cooperation with Kobe College, we also hold regular concerts by college and graduate students majoring in music.