Social Contribution

Examples of Social Contribution Activities in Japan

Mt. Fuji Manabi no Mori Project

We are continuing the Mt. Fuji Manabi no Mori Project which began in 1998 to commemorate the 50th anniversary of the Company's establishment, setting out to restore the vitality of the rich national forest cloaking the foothills of Mt. Fuji that was extensively damaged by a typhoon. Today, this project visualizes the progress of tree growth in survey areas of planted regions and oversee natural forest recovery of Mt. Fuji Manabi no Mori.

In fiscal 2023, Mt. Fuji Manabi no Mori was used for volunteer activities and environmental education programs. Approximately 1,300 people visited Mt. Fuji Manabi no Mori from inside and outside of the Company. The total number of visitors to date is approximately 35,000.

Volunteer Activities in Forestry Development

Since the start of the project in 1998, approximately 30,000 region-specific saplings have been planted so far. In total, more than 12,000 volunteers have participated in tree planting and cultivation activities.

To date, reforestation efforts of national forest damaged by typhoons were completed as the first phase by removing the hexatubes. In fiscal 2019, a tree survey began as a monitoring survey necessary to comprehensive forest management activities. In 2023, as the fifth year of this tree survey, approximately 70 volunteers took part in creating a database from records of 439 trees planted on an area of approximately 1,800 m2.

In 2023, to commemorate the 25th anniversary of the Mt. Fuji "Manabi no Mori" project, volunteers planted trees borrowed from part of national forest. 45 seedlings including Japanese beech, Japanese zelkova (Zelkova serrata), Oak (Quercus mongolica), Acer amoenum var. amoenum, and Stewartia monadelpha were planted. There are many deer at foot of Mt. Fuji, and the participants set up a fence to protect the seedlings from damage by deer.

The Manabi no Mori project will shift to a more friendly forest suitable for learning by visualizing the growth of the trees that have been cultivated by the volunteers so far. Cultivating a forest is a never-ending job and Mt. Fuji Manabi no Mori, too, is a 100-year project. To ensure that the project will still be running 100 years from now, comprehensive forest management and environmental activities will be continued as a way to communicate the importance of nature to as many people as possible.

Volunteer tree survey

Volunteer tree survey

Volunteer tree-planting activities to commemorate the 25th anniversary of Mt. Fuji "Manabi Forest" project Volunteer tree-planting activities to commemorate the 25th anniversary of Mt. Fuji "Manabi Forest" project

Volunteer tree-planting activities to commemorate the 25th anniversary of Mt. Fuji "Manabi Forest" project

Environmental Education Program

Sumitomo Forestry has been implementing an Environmental Education Program for local elementary and junior high school students since fiscal 2006 in collaboration with the NPO Whole Earth Institute (currently Whole Earth Nature School). Activities include nature observation, looking for tracks and traces of wild animals, and games incorporating the five senses. The aim of these activities to rediscover the natural world is for the students to learn about the importance of nature and encourage them to consider new ways in which people can coexist with nature in the future. In fiscal 2023, a total of 1,1730 students and children from 14 schools were invited to the program. A cumulative total of more than 14,000 students and children have been invited as of fiscal 2023.

Environmental Education Program

Environmental Education Program

Environmental Education Program Trend*

Environmental Education Program Trend*

*The aggregation period for fiscal 2020 onwards is January to December of each year, and the aggregation period before fiscal 2019 is April of each year to March of the following year

Monitoring Survey

At Mt. Fuji Manabi no Mori, we are monitoring and researching the recovery of the natural forest. We have been conducting vegetation surveys since fiscal 2000 with the cooperation of Vegetation Management Science Laboratory, Tokyo University of Agriculture and Technology. Since the same year, we have also been conducting wildlife habitat surveys with the cooperation of the Minami Fuji Branch of the Wild Bird Society of Japan. In addition, since 2019, the insect habitat surveys have been conducted with the cooperation of a professor emeritus from Tokoha University. The results of these surveys will be used to continue future forestry activities.

Vegetation Surveys

The vegetation monitoring has been able to confirm the gradual growth of beech, Japanese zelkova, and other trees that were planted as well as dogwood and amur cork trees that grew naturally after the damage caused by the typhoon in 1996. Over the last 27 years, the survey revealed that the planted trees had not only gotten larger but the entire species in the forest also recovered. In 2023, trunk of tall tree species expanded. We will continue to monitor the progress in the future.

Wildlife Habitat Survey/Insect Habitat Survey

The environment where the ground was bare after the removal of fallen trees gradually transformed from grasslands to forests. With this, on the wildlife habitat survey, the population of pheasants and shrikes is declining, and in their place, the population of such birds of the forest as narcissus flycatchers and varied tit is increasing with opportunities to view them becoming more frequent, indicating that the forest is steadily recovering.

Since 2019, we have conducted a three year "insect habitat survey" (not conducted in 2021 due to unfavorable weather conditions). A third study was conducted in 2022 and the survey results are summarized. Based on the results, we are reviewing the survey methods to improve our future activities.

Vegetation Shift in the Wind-afflicted Area

(2001)

(2001)

(2008)

(2008)

(2016)

(2016)

Click here for related information

Tree Planting Activity Oku Matsushima Natural Recovery Volunteer

Sumitomo Forestry entered into a partnership agreement on restoration property development coordination and cooperation with Higashi Matsushima City, Miyagi Prefecture in 2012 after the Great East Japan Earthquake to make every effort toward restoration. Higashi Matsushima City aims to revitalize tourism by bringing back the wetlands in the Suzaki district near the Nobiru coast devastated by the tsunami. As part of this effort, Sumitomo Forestry began trial tree planting activities in fiscal 2017. A soil investigation discovered a high concentration of acidity, which needed considerations about the tree species and techniques for planting. We then formulated a tree-planting plan taking into account third-party insight from the Tohoku Research Center of the Forestry and Forest Products Research Institute. We checked and made sure the seedlings had been growing with support by the local community, thus we have started the Oku Matsushima Nature Recover Volunteer Planting Activity along the Nobiru coast of Higashi Matsushima City since fiscal 2019.

In 2023, a total of 200 people participated in the tree planting. Local residents, children from Higashi-Matsushima Municipal Miyanomori Elementary School, Sumitomo Forestry's subcontractors, and Sumitomo Forestry Group employees worked together to plant 850 plants from five local indigenous species. In addition to the tree planting, this volunteer activity included clearing the underbush so that the seedlings in the planted area would grow to a large size. We also provided environmental education to third-year students of Miyanomori Elementary School, and are working to grow Raphiolepis umbellata, a local indigenous plant, until it becomes a seedling plant from seedings. We are working together with the local community on medium- to long-term activities.

Group photo of tree planting activities

Group photo of tree planting activities

Tree Planting

Tree Planting

Environmental education at Miyanomori Elementary School

Environmental education at Miyanomori Elementary School

Cooperation with Local Communities

The Sumitomo Forestry Group conducts biodiversity conservation in surrounding areas where it engages business in and conducting and activities tied to local communities with local residents.

Participation in Forest Development by Hokkaido Companies

Sumitomo Forestry, together with three business partners*1 of Timber and Building Materials Division of Hokkaido Branch, concluded an agreement with Kuriyama-cho, Yubari-gun, Hokkaido, for "creation of forest in Kuriyama-cho." Tree-planting and clear cutting of trees in forests owned by Kuriyama-cho. This agreement is part of the "Forest Management by Hokkaido Companies"*2.

A joint tree-planting activity was held in October 2023. About 60 people participated, including employees of our company, partner companies and their families. A representative of a forestry cooperative explained how to plant trees, and about 150 Sakhalin fir (Abies sachalinensis) were planted. We will continue to promote forest conservation activities with our three business partners and contribute to development of sustainable local communities.

*1Yamachi United Co., Ltd, Hokkai Lumber, Kichijo Mokuzai

*2This is an initiative promoted by Hokkaido Prefecture as a social contribution activity. Purpose of this initiative is to promote forest development by matching companies and organizations engaged in the development of private-owned forest in Hokkaido Prefecture with forest owners such as local governments, and to enhance various functions of forests such as CO2 absorption and water retention

Joint signing ceremony

Joint signing ceremony

Tree Planting

Tree Planting

Implementation of “Ehime Prefecture “Ai-Road” Supporter” Activities

In 2019, Sumitomo Forestry was certified as a model supporter under the "Ehime Prefecture "Ai-Road" Supporter Business", which supports voluntary cleanup and beautification activities by Ehime prefectural government. Every spring and summer, Sumitomo Forestry Group companies in Niihama area participate in volunteer cleaning activities for roads around their offices.
At beginning of the year, participants submit a plan that includes "scheduled date of activity", "route of activity (prefectural road)," and a "list of expected participants". After the activity, participants submit an activity report. Ehime Prefecture provides them with garbage bags, cotton work gloves, and other equipment, as well as insurance, so that they can participate in cleaning activities with peace of mind and cooperate in beautification of local road environment.

Number of participants in cleaning activities

March 2022 October 2022 March 2023 July 2023
35 46 40 27
Cleaning activities

Cleaning activities

Cleaning activities

Giving on-site classes Project for Comprehensive Forestry Education

In October 2021, Sumitomo Forestry launched "morino de van," a comprehensive forestry education Giving on-site classes Project in collaboration with the Gifu Academy of Forest Science and Culture (morinos*1). This project is an initiative to deliver diverse and comprehensive forest experiences using a Wald-car*2.

In May 2023, we participated in "Plaza to Make the Earth Smile" hosted by TOKYO BROADCASTING SYSTEM TELEVISION, INC. It was an initiative to let people know about and experience SDGs through events under campaign theme of "Let's tackle SDGs together." Sumitomo Forestry provided programs mainly for children who rarely come into contact with nature in their daily lives, such as "Barefoot Trail " where children walk barefoot on wood and sand, and "Touchable Museum" where children can touch stuffed animals. We hope that such experience will be an opportunity to think about SDGs to protect nature for a long time.

The program will aim to realize a society in which all people and forests are connected and "coexist" through the nature experience programs offered by the delivery of classes.

*1Nickname of the Forestry Education Center within the Gifu Academy of Forest Science and Culture. Its purpose is to connect all people with forests and pass on the joy of living with forests and the richness of forest culture to the next generation

Scene of event

Scene of event

Barefoot Trail

Barefoot Trail

Technology to Pass Down Heritage and Precious Trees to the Next Generation

Sumitomo Forestry uses the most cutting-edge biotechnology in addition to conventional grafting and cutting based on the request of owners to pass down heritage and precious wood to the next generation. This enables us to put our strength into breeding seedlings with the properties in the flowers and leaves of heritage and precious wood and pass them down both heritage and precious wood to the next generation. In addition, we are building a DNA database for trees to further advance a sophisticated program to identify individual varieties.

Successful Tissue Culture and Propagation of Cerasus Jamasakura “Hiyoshizakura”

Cerasus jamasakura "Hiyoshizakura" in Hiyoshi-taisha Shrine is a kind of Yae-no-Yamazakura (mountain cherries), which has about 30 rose pink petals on one cherry tree. The last tree in Hiyoshi-taisha Shrine withered about 20 years ago. With cooperation of Forestry and Forest Products Research Institute and local residents, Hiyoshizakura tree was grafted and brought back to the shrine in 2014. Regarding rootstock, since a different type of grafting was used, branch of the rootstock will be main of the tree, therefore it may become a totally different species in the future. To ensure that Hiyoshi-zakura, culturally and scientifically important, is passed on to future generations, Sumitomo Forestry, which has cultivated Nagi and other heritage trees throughout Japan, succeeded in growing seedlings using tissue culturing technology in 2023. On April 7 of the same year, a ceremony to present seedlings was held at Hie Shrine (Shuji Miyanishi, Chiyoda Ward, Tokyo Prefecture). In the future, we will distribute seedlings of Hiyoshizakura grown by tissue culture to shrines belonging to national mountain and forest associations, to deepen bonds between shrines and having them enjoyed by various people as a symbol of the region.

Scene of flowering

Scene of flowering

Training and Education for the Next Generation

Cooperation with Niihama City Junior High Schools Hometown Study

Each junior high school in Niihama City conducts the Besshi Copper Mine Mountain Climbing (Hometown Study) to learn about the history and historical sites of the Besshi Copper Mine, which laid the foundation for Niihama's development, in order to understand local characteristics and enhance love for the local area.

At the request of the Board of Education, Sumitomo Forestry is helping junior high school students take a guided tour of the facilities at Forester House so that they can learn about the history of afforestation and get a sense of the green revitalized Besshi Copper Mine before climbing the mountain.

May 2023 Funaki Elementary School
May 2023 Niihama City Board of Education On-site Training
November 2023 Kita Junior High School
Training Training

Training

Support for Social Contribution Activities of Other Companies

Supporting Tree-Planting Activities at BAUM Oak Forest

Sumitomo Forestry supported tree-planting activities conducted by Shiseido Company's brand "BAUM" at the "BAUM Oak Forest" in Morioka City, Iwate Prefecture. Following last year, approximately 600 oak seedlings procured by Sumitomo Forestry were planted in 2023.

Shiseido's "BAUM" brand, which is based on the theme of "coexistence with trees" has the brand philosophy of "To not just receive the blessings of trees, but to also give back to nature." Oak saplings used as wooden parts of the packaging will be cultivated in BAUM stores, and the cultivated saplings will be planted to realize recycling of forest resources. Sumitomo Forestry has been supporting the brand's activities since June 2020 when BAUM was launched, by producing and maintaining saplings grown in the stores and further cultivating the saplings grown in the stores for tree planting.

Sumitomo Forestry supports tree-planting activities by Shiseido Company, Limited's Skin and Mind brand "BAUM" at the "BAUM Hinoki no Forest" in a forest owned by Niihama City, Ehime Prefecture. In January 2024, Shiseido Company, Limited, and Niihama City of Ehime Prefecture, signed a three party agreement at the beginning of these activities. The first tree-planting acitivity to "BAUM Hinoki's Forest" is scheduled to be carried out in May 2024.

Based on brand philosophy of "not only receiving blessings of trees but also returning them to nature" of BAUM, which has a theme of "coexistence with trees," is engaged in efforts to recycle forest resources.
Through these activities, Sumitomo Forestry supports the brand's efforts to recycle forest resources through supply of Japanese cypress chips, which are used as raw materials, production and maintenance of Japanese cypress seedlings grown in stores, further cultivation and tree-planting of Japanese cypress seedlings grown in stores, and management of planted forests.

Tree-planting activities will be carried out in Niihama City, which is a place associated with Sumitomo Forestry Group and where management of forests surrounding the copper mines in Besshi Copper Mine was starting point. In the first tree planting activity, about 600 Japanese cypress seedlings grown in stores and then grown to a size that can be planted in a Motoyama seedling cultivation center are used.

Tree Planting

Tree Planting

Tree Planting Tree Planting
Sustainability Report
2024 Sitemap