Basic Policy

In line with the Sumitomo Forestry Group Code of Conduct, the Sumitomo Forestry Group complies with relevant laws, including the Copyright Act, Trademark Act, Building Lots and Buildings Transaction Business Act, and the Act against Unjustifiable Premiums and Misleading Representations. Out of consideration for the perspectives of our diverse stakeholders, we also engage in accurate and appropriate advertising and marketing that do not cause misunderstanding or offense.

Observance of Laws, Standards and Norms

In order to ensure thorough observance of laws, standards and norms, Sumitomo Forestry has a system under which the Corporate Communications Department and the Legal Department cooperate to confirm and verify the content of advertisements as required.

Sumitomo Forestry did not violate any laws or regulations related to marketing or advertising in fiscal 2025. Furthermore, we hold a meeting of the Brand Communication Committee every other month for the committee members, who are advertising personnel from relevant departments and Group companies in Japan, to deepen their knowledge, including how to prevent the violation of related laws or regulations. Through these efforts, we ensure that prior checks are conducted to prevent the dissemination of misleading information.

Initiatives to Improve Internal Literacy

In fiscal 2025, the Brand Communication Committee held study sessions on the Copyright Act, portrait rights, Act against Unjustifiable Premiums and Misleading Representations, Unfair Competition Prevention Act, and the Trademark Act. Through these study sessions, managers and other staff in charge of advertising learned about the details of advertising- and labeling-related laws and were alerted about the violations that tend to occur.

Also, the Brand Communication Committee held a web discussion session once a quarter for its members to exchange opinions and created the website management guidelines. The committee also provided employees in charge of website management at the relevant departments and Group companies in Japan with explanations and instructions on information security, including the treatment of personal information.